What is a Startup?  Ask ten people this question and you’ll get twenty different answers. No matter the definition, a Startup has one specific characteristic that distinguishes it from an established business. It is an organisation still in search of Product-Market fit. Typically a Startup emerges when it’s founders spot an under-served opportunity that they can address. They … Continue reading Don’t ask ‘Can we build this?’ Ask ‘Should we build this?’